Sunbake launches new promotion

Foodcorp's Sunbake brand has launched a new in-store promotion from July 2009 to promote the updated look and feel of the packaging and differentiate the bread brand from its competitors. With a new pay-off line “the taste we love”, the promotion uses brightly coloured motifs to draw attention and highlight the brand propositions of energy-rich, nutritious ingredients. The promotional material will be applied to free-standing units, cladding, bread trolley header, shelf strips, in-store posters, eye catchers, wobblers and floor decals as well as truck branding.