Conduit gets adidas shorts

South African company Conduit Productions will produce two short films for adidas and its global advertising partner 180 Amsterdam. The animated short films feature celebrity footballers, iconic football locations and conceptual and production variables. "[It's] encouraging to have international brands and advertising partners trusting us to bring their big ideas to life ahead of 2010 as all eyes turn to SA and its creative capabilities," comments Conduit director Marc Ziman.