From rolling out a digital cinema advertising network in 2001 to the development of a digital signage, Video on Demand (VoD) and IPTV software platform, Spectrum has completed 10 years of successful business. It has pioneered a series of proprietary hardware and software solutions specifically designed to deliver tailor-made and affordable digital media solutions to its clients. "It is not the technology that creates results, it is the quality and creativity of the content of the message display," comments Ronald Henry, MD. "The technology is a means to an end and that end is effective communication, active audience engagement, targeted messaging, instant feedback and a measurable call-to-action."
