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Zim: Newspapers launch competitions to attract readers
The state-controlled Zimbabwe Newspapers Group (Zimpapers) has launched its Eight Papers Promotion, asking readers to buy all the week's papers from the group in order to stand a chance to win holiday packages, airline tickets, cell phones with lines, flat screen televisions and shopping vouchers.
The promotion has been underwritten by Afro Foods, and emerging retail giant specialising in groceries, and Sakunda Energy, a growing petroleum company.
Munn Marketing, the largest distributor of local and international newspapers and magazine, has launched the Zimbabwe Independent and The Standard “NewsDay Xmas Promotion” for which lucky readers taking up subscriptions for the Zimbabwe Independent and The Standard newspapers stand a chance to win prizes.
The promotion by Munn, part of the group that publishes the two newspapers, is endorsed by grocery chain Spar and clothing retailer Edgars, hotel group RTG and UTC and is apparently meant to promote a pending daily, NewsDay, now just awaiting licensing to start publishing.
Zimbabwe could soon have a number of new publications, including the Daily News banned in 2003, and the Daily Gazette, should a new media authority be established by the country's fragile inclusive government.
This will increase competition and create opportunities for hundreds of journalists.
About Dumisani Ndlela
Dumisani Ndlela is a Zimbabwean journalist specialising in business and financial reporting, with experience reporting on commodities, stock and financial markets, advertising, marketing and the media. He has previously reported from a number of regional countries as well as from the UK and Germany on commodities and regional integration. He can be contacted on ku.oc.oohay@aleldnd.