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Kennedy says that Zimbabwe, along with the rest of the African continent, has the potential to move to the forefront of trade and industry. “Through fairs such as the ZITF, Zimbabwe is making a proactive attempt to improve its commercial and industrial environments, thus reviving its economic infrastructure. If other countries on the continent follow suit, Africa can significantly increase its financial sustainability. We are very excited about the new partnership that was formed between Oasys and ZITF, not only because we are embarking on a new venture, but also since this affiliation enables us to reach out to a country in transformation.”