The core objective of the study is to provide comprehensive information to marketers and advertisers on the audience for all media, including all the radio stations, TV channels, newspapers and the internet. The prime purpose of the study is to provide both media and product information that will allow marketers and advertisers to more effectively target and reach consumers.
In a tender notice, ZARF said the winning research firms would conduct "the nationwide quarterly survey of what people listen to, read and buy." This would include radio and TV diaries and a separate survey for teenagers run on the same basis, the ZARF said.
Research Bureau International (Zimbabwe) held rights to the research which expires this year. The research firm will conduct its last survey for the ZARF for the quarter to December 2010.
Tender forms can be obtained from ZARF offices at 137 Northway, Hatfield, Harare. Results of the tender will be announced on 16 December 2010, ZARF said.
