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It has appealed to the incoming inclusive government of Zimbabwe to prioritise the transformation of the Zimbabwe Broadcasting Corporation (ZBC) from a state broadcaster into an independent public service broadcaster (PBS) that serves the citizens objectively and impartially as a matter of extreme urgency.
"The role of the PBS is that of enhancing the national collective responsibility of engaging the people of Zimbabwe to actively participate in national discourse by freely expressing, imparting and accessing information through the broadcaster irrespective of one's political affiliation, religion, ethnicity, colour or creed," said a statement from MISA.
MISA believes ZBC should be run by an independent board which is representative of civil society, the media, churches, labour and the business community among others as this will cushion the institution from falling into the helms of political and economic interests that compromise its public service mandate.
The institute reiterated its position that an enabling environment can only be created through:
Article published courtesy of IFEX