3rd Customer Loyalty Asia Program & CRM Summit is reputed to be the largest gathering of Loyalty & CRM experts from various industries and this third instalment is dedicated to the emerging markets. Aside from meeting high-level practitioners in the event, learning the best practices and the exploration of global brands in the emerging markets, the delegates will be equipped with the current loyalty programs and CRM platforms available currently.
This year's Silver Sponsor, LoyaltyOne, will not only present on their latest loyalty programs, but will also hold a pre-conference workshop on 26 September, entitled, "Tapping the Loyalty Vein: Blueprinting, Implementing and Measuring a Solid Customer Relationship Strategy." It will be led by experienced loyalty expert, Sol Zia, senior director at LoyaltyOne and contributing editor at Colloquy. This interactive workshop aims to explore and discuss on the development of loyalty understanding, building of mutually beneficial relationships through program preparation and real case studies that will lead to the learning of return on investment metrics for businesses.
Other speakers include Scott Ray, VP International at LoyaltyOne who will present on New Research: India's Attitudes and Perceptions about Loyalty.
The line-up of speakers will provide an interesting common platform and at the same time introduce, explain and debate the latest developments and trends both educational and industrial: The New Consumer Expectations in the 21st century, Generating Incremental Business, Examining the Channels and Cost of Communications, Customer Centric Strategies and making an impact through Real Time Loyalty Promotions & Campaigns, among others.
For more information contact Eugene Azucena - moc.egde-oen@enegue or go to the 3rd Customer Loyalty Asia Program & CRM Summit 2011 website.
