Dr Mehran Zarrebini, CEO of PFE International, the family-owned British investment company that acquired what was then Van Dyck Carpets in 2004, said that the consolidation was still subject to Competition Board approval. However, in a challenging market where carpet manufacturers not only had to contend with rocketing input costs, an unreliable electrical supply and shrinking disposable income for home improvements but also competition from other flooring solutions, it made sense for the two companies to consolidate.
Although specific details of the restructuring of the two companies are not yet available, both Zarrebini and Nouwens Carpets chairman, Oscar Grobler, said that this would impact some of the 400 plus employees at the two manufacturing plants in KwaZulu-Natal. Nouwens, launched in 1962, currently employs close to 200 people whilst PFE International has approximately 600 employees across the group in South Africa and 205 within its carpeting division.
PFE International’s 40 plus years’ global experience in yarn extrusion and carpet manufacturing has stood the company in good stead. In South Africa, the group has invested more than R100-million over the past 15 years with big capital projects including South Africa’s largest state-of-the-art fibre extrusion line, a BCF twisting and heat-setting line and upgrading and modernising the tufting and needle punch machinery at the factory in Prospecton, Durban.
This, together with investment in sister companies such as Mathe Group, which manufactures a range of rubber crumb products from recycled truck tyres and close associations with international brands such as artificial turf company, Easigrass, Balta, Instafloor and PERGO, a manufacturer of premium laminates, commercial LVT/P’s and engineered wood products, has enabled Van Dyck to diversify its product offering within both the commercial and residential flooring markets.
According to the companies, this multi-brand strategy that they intend continuing to apply going forward will allow each of them to retain their own independent brands, products and sales and marketing teams.
“Due to the economic turmoil in both the construction and manufacturing industries over the past few years and added economic pressures, a fresh approach to doing business is needed. At Nouwens, we believe this consolidation with Van Dyck Floors will be a game changer, not only for our respective businesses but also for our customers and the industry as a whole. We feel that it will add value to both of our customer bases and enable both companies to leverage each other’s strengths,” Grobler added.
Zarrebini believes that the consolidation of Durban-based Van Dyck Floors and Harrismith-based Nouwens Carpets will also enhance the impact of future investment. “This consolidation will ensure that efficiencies are gained from both manufacturing operations and will enhance our ability to innovate and ultimately ensure sustainability of the soft flooring industry in South Africa,” he explained.
