McCann Erickson has added UIP to their portfolio. Jointly owned by Paramount and Universal Pictures, UIP brings many of the most exciting films made today to international cinema audiences, including South Africans. Based in London, UIP's network of offices and licensees together reach a total of 127 countries around the world.
One of UIP's main priorities is to increase cinema usage and penetration into South Africa's emerging markets. This is in tandem with McCann's commitment to better understanding and communicating with the South African market.
