How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Disinformation has been used as a tactic in both politics and marketing for as long as we have had unscrupulous politicians and overly opportunistic marketers. But the rise and pervasiveness of social media has made disinformation - in the form of propaganda or fake news — a force that is capable of influencing elections and harming the bottom line of some of the strongest corporations.

By Oresti Patricios 2 days ago