Centring on the Festival theme 'When data becomes insight: the beauty in numbers and the science of storytelling', a panel of global chief executives from the agency world were quizzed in a panel discussion. The Economist Group's Andrew Rashbass outlined how The Economist is responding to digital change and how losing print sales isn't such a terrible thing.
David Wheldon: Marketing has not changed
Barclays head of brand, reputation and citizenship David Wheldon declared that marketing has not changed, but what has changed is the channel, the feedback loop and the boundary for ideas.
Werner Vogels: Clouds & Crowds
"If your company isn't measuring deeply the interaction with customers and using the data, you are missing out," Amazon.com chief technology officer Werner Vogels warned delegates.
The Economist: More profitable now than ever
With more and more people consuming news digitally, The Economist Group chief executive Andrew Rashbass has stated that The Economist is the most profitable it has even been.
Agency Jeopardy: Hands on the buzzers!
Put eight global media agency chief executives on a stage, who together account for more than half the world's advertising expenditure, place a buzzer in front of them, and what do you get? Agency Jeopardy!
