Festival of Media first-day highlightsMONTREUX, SWITZERLAND: Speakers from Barclays, Amazon, Kellogg's and SCA took to the stage on Day One at the Festival of Media 2012 to address around 700 delegates in Montreux, Switzerland. Centring on the Festival theme 'When data becomes insight: the beauty in numbers and the science of storytelling', a panel of global chief executives from the agency world were quizzed in a panel discussion. The Economist Group's Andrew Rashbass outlined how The Economist is responding to digital change and how losing print sales isn't such a terrible thing. David Wheldon: Marketing has not changed Werner Vogels: Clouds & Crowds The Economist: More profitable now than ever Agency Jeopardy: Hands on the buzzers! |