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Retail Marketing

Jockey marks 150 years with a brand refresh and e-commerce push

Evan-Lee Courie 21 hours

Nomaswazi Phumo, head of strategy of Leagas Delaney South Africa says premium brands don’t have a quality problem. They have a distinction problem (Image supplied)

Branding

5 ways to build a distinctive brand

Nomaswazi Phumo 17 Aug 2026

Sponsorship

Sponsorships | From ritual to ROI, fans create loyalty, brand advocacy and commercial value

Uyanda Manana 13 Aug 2026

DXD brings Design by Disruption to life through TBWA’s new identity

Design

DXD brings Design by Disruption to life through TBWA’s new identity

Issued by TBWA 5 Aug 2026

OFM listener wins R40,000 in Show Your OFM competition

Radio & Audio

OFM listener wins R40,000 in Show Your OFM competition

Issued by OFM Radio 3 Aug 2026

Branding

Cracker Barrel CEO Julie Masino to step down after failed rebrand

31 Jul 2026

Bafana Bafana's send-off at Standard Bank's headquarters in Rosebank, Johannesburg, on 27 May 2026 (Image supplied)

Sponsorship

A sports sponsorship evolution... from a logo to being part of the conversation

Dominique Baxewanos, Chabi Setsubi and Kavish Harisanker 30 Jul 2026

Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Branding

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 29 Jul 2026

EXCLUSIVE: Why SA’s top fashion retailers can no longer blame weak macroeconomics

Retailers

EXCLUSIVE: Why SA’s top fashion retailers can no longer blame weak macroeconomics

James Townsend 29 Jul 2026

The brief is still the most important document in advertising

Advertising

The brief is still the most important document in advertising

Courtney Chapple, Issued by Brave Group 28 Jul 2026

The Coca-Cola Fan Can Be a Bo campaign returns for 2026 — Fans stay with the team, walk the tunnel and experience match day alongside the Springboks (image supplied)

Promotions & Activations

Live like a Springbok for a day with the Coca-Cola Fan Can Be a Bok campaign

22 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

Promotions & Activations

From traditional sponsorship visibility to an immersive experience

16 Jul 2026

Pick n Pay is answering rugby's most enduring question with Eat Like a Champion – a new Springbok campaign, with dozens of Easter eggs celebrating rugby culture (Image supplied)

Advertising

#BehindtheCampaign | Pick n Pay’s Eat Like a Champion answers age old question

15 Jul 2026

Forge declares war on AI theatre with a free Playbook for agencies and marketers

Artificial Intelligence

Forge declares war on AI theatre with a free Playbook for agencies and marketers

Issued by Brave Group 14 Jul 2026

Who really owns the business? A different perspective on entrepreneurship

Legal Regulations

Who really owns the business? A different perspective on entrepreneurship

Alfred Challis, Issued by MANZI Water 13 Jul 2026

From decorative motion to meaningful movement

Advertising

From decorative motion to meaningful movement

Victor Jacobs, Issued by M+C Saatchi Abel 9 Jul 2026

Why experience marketing matters more than ever

Marketing

Why experience marketing matters more than ever

Thato Matlhabegoane, Issued by Duma Collective 8 Jul 2026

HKLM spearheads purpose-led rebrand for iconic SA game reserves

Branding

HKLM spearheads purpose-led rebrand for iconic SA game reserves

Issued by HKLM 7 Jul 2026

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

K-Way vs. knockoffs: The hidden cost of fake fashion in SA

Fashion & Homeware

K-Way vs. knockoffs: The hidden cost of fake fashion in SA

Martine Vogelman 6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Psycho Bunny taps South Africa’s growing luxury retail demand

Fashion & Homeware

Psycho Bunny taps South Africa’s growing luxury retail demand

1 Jul 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

Social Media

The hidden burnout crisis facing social media marketers

Kelly Cours Anderson, Ashley Hass and Breanne A. Mertz 26 Jun 2026

AI-generated image created by Gemini, composed by Bizcommunity

IP Law

Brands playing with fire: The 'logik' behind the SCA's decision on passing-off

Ryan Tucker 19 Jun 2026

Consumers skeptical of aluminum recyclability despite industry advantage

Packaging

Consumers skeptical of aluminum recyclability despite industry advantage

19 Jun 2026

Domain name disputes unpacked

Corporate & Commercial Law

Domain name disputes unpacked

Issued by SchoemanLaw 17 Jun 2026

AI shopping booms in SA, but trust remains central

4th Industrial Revolution

AI shopping booms in SA, but trust remains central

Irene Auma 12 Jun 2026

Irene Auma, Regional Head of Fraud Risk Management for Sub-Saharan Africa at Visa. Image supplied

Research

Visa Study: 77% South Africans use AI to shop, but trust is key at checkout

Irene Auma 12 Jun 2026

Research

Why brand makeovers fail: The consumer research that brands can't afford to ignore

Issued by BMi Research 10 Jun 2026

The 2026 Product of the Year winners announced as voted by South African consumers

Retailers

The 2026 Product of the Year winners announced as voted by South African consumers

Issued by Product of the Year South Africa 3 Jun 2026

If you stepped away for 90 days, would your franchise survive?

Franchising

If you stepped away for 90 days, would your franchise survive?

Larry Hodes 2 Jun 2026

Marketing

When corporate gifts become brand landfill

Bianca Capazorio 2 Jun 2026

New iconography and internet identity better reflect the group’s education focus and growing international footprint

Higher Education

New iconography and internet identity better reflect the group’s education focus and growing international footprint

Issued by Advtech 1 May 2026

Betway invites Springbok fans to get #BehindEveryBok

Sport

Betway invites Springbok fans to get #BehindEveryBok

28 May 2026

The new precinct branding was designed by Halo. Source: Supplied.

Design

Halo has branded a new Rosebank lifestyle hub — here’s what Nine Yards looks like

27 May 2026

Image source: dumitru B from

IP Law

Protecting GUI IP: Why app icons are your best digital trade mark

Rual Grobler 22 May 2026

Fashion & Homeware

H&M partners with Italian brand Lotto for menswear collection

19 May 2026

SMS + RCS + WhatsApp

Digital

SMS + RCS + WhatsApp

Issued by Celerity.chat 12 May 2026

How collectables are driving FMCG growth and consumer loyalty

Retail Marketing

How collectables are driving FMCG growth and consumer loyalty

Tebogo Makgoba 7 May 2026

Tourism

Bushtec unveils unified brand to deliver 'the value of remarkable experience

Issued by Bushtec 6 May 2026

Eustace Mashimbye, Proudly SA CEO

Import/Export

Local chicken now competitive as poultry industry strengthens

Eustace Mashimbye, Issued by Proudly SA 6 May 2026

Advertising

Volkswagen refreshed iconic VW You and Me TVC as part of their 75th anniversary in SA

28 Apr 2026

Your boss just came back from holiday with an AI-generated song. Now what?

Artificial Intelligence

Your boss just came back from holiday with an AI-generated song. Now what?

Michelle Geere, Issued by AdBot 28 Apr 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

Marketing

The cashback arms race: Why your loyalty programme is a brand tax

Mosa Ntwampe, Issued by Brave Group 20 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026