WOO | Bizcommunity

WOO | Bizcommunity

News

New independently aggregated study reveals $1.4bn in global pDOOH adspend in 2025, representing 7% of total DOOH (Source: @

OOH

Programmatic DOOH hits $1.4bn but remains an opportunity

1 day

OOH

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 3 days

South African television personality Xolani Maphanga stars in the ad. Source: YouTube.

Branding

X Repo star fronts Network X OOH's new brand campaign

3 days

OOH

WOO: Global out‑of‑home revenues reach $54bn, up 15% on 2024

8 Jun 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

Media

Registration opens for WOO London 2026

11 Dec 2025

Source: Reuters/Yves Herman; South African President Cyril Ramaphosa and European Commission President Ursula von der Leyen meet in Brussels, Belgium, 9 October 2025.

Markets & Investment

South Africa lands €11.5bn EU funding

Sfundo Parakozov 10 Oct 2025

SA agro-processors from 6 provinces to woo global food importers

Agro-processing

SA agro-processors from 6 provinces to woo global food importers

29 Sep 2025

The campaign is running OOH and on radio.

OOH

Nashua wants you to know it does More Than Print

30 Jul 2025

Source: © 123rf The World Out of Home Organisation (WOOH) has launched the Women in WOO Network

OOH

Women in WOO Network launches

3 Jul 2025

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

OOH

Global OOH media hits $46.2bn in its best year to date

30 Jun 2025

10 trends shaping the future of digital out-of-home

OOH

10 trends shaping the future of digital out-of-home

Simon Wall, Issued by Tractor Outdoor 26 Jun 2025

Global Kiteboarding Awards set for Cape Town

Events

Global Kiteboarding Awards set for Cape Town

7 Jan 2025

How So Interactive energised LiveWell’s digital health revolution

Mobile

How So Interactive energised LiveWell’s digital health revolution

Issued by So Interactive 31 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

Shein to open pop-up store in South Africa to woo more shoppers

Fashion & Homeware

Shein to open pop-up store in South Africa to woo more shoppers

Nqobile Dludla 25 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

OOH

Mexico City to host the 2025 World Out of Home Organisation Global Congress

28 Jun 2024

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Source: Supplied.

Land Policy, Reform & Restitution

Sustainable redistribution of land remains crucial to human rights in South Africa, as political parties jostle for voter support

Peter Setou 27 Mar 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Social Media

Understanding the rapid transformation of the social media landscape

Miliswa Sitshwele 1 Mar 2024

Image supplied. The World Out of Home Organization’s first in-person Regional Forum in Africa will take place in Cape Town from 11 to 13 March

OOH

WOO Regional Forum in Africa: A great opportunity, for a great medium, on a great continent

19 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Image supplied. The OOH campaign from Uncommon Creative Studio for British Airways is a Cannes Grand Prix winner

OOH

OOH 2024: Getting agencies and media excited about OOH

18 Jan 2024

Polygon's Remi du Preez has been named as a speaker. Source: Supplied.

Events & Conferencing

Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

21 Dec 2023

Image suplied. Unilever'd Lunga Mooi is to be a keynote speaker at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa, from March 11-13 2024

OOH

Unilever's Lunga Mooi named WOO Africa Forum keynote speaker

14 Dec 2023

Here's what's on at the cinema this December

Film

Here's what's on at the cinema this December

Daniel Dercksen 29 Nov 2023

Source: © Airport Ads The World Out of Home Organization has announced its first in-person Africa Forum will take place from 11 to 13 March 2024 in Cape Town

OOH

World Out of Home Organization announces first in-person Africa Forum

31 Oct 2023

German Chancellor Olaf Scholz attends a press conference on the day of a European Union leaders summit in Brussels. Source: Reuters/Johanna Geron

Energy

Germany is willing to spend on Nigeria energy

Felix Onuah and Andreas Rinke 29 Oct 2023

Marketing

So, you want to be an influencer? 6 expert insights from a leading SA brand strategist

Issued by TDMC 18 Aug 2023

OOH

World Out of Home Organisation to host second APAC Regional Forum in Bali

26 Jul 2023

OOH

Hong Kong hosts the WOO Congress

12 Jul 2023

Justine: Celebrating 50 years of local beauty & skincare

Health & Beauty

Justine: Celebrating 50 years of local beauty & skincare

2 May 2023

WOO sustainability taskforce. Source: Supplied.

OOH

Primedia Outdoor's Jorja Wilkins joins WOO task force

27 Mar 2023

Source: © Jake Heinemann Sustainability is one of the most pressing issues facing advertisers and media owners, hence the WOO is creating a Global Sustainability Task Force

OOH

WOO creates Global Sustainability Task Force

15 Dec 2022

#BestofBiz 2022: Marketing & Media

Marketing & Media

#BestofBiz 2022: Marketing & Media

12 Dec 2022

Tom Goddard. Source: Supplied.

OOH

President of WOO says collaboration is needed for industry success

13 Oct 2022

OOH

Global media leaders expected at WOO APAC Forum

28 Sep 2022

WOO has launched its new Global Guidelines for Audience Measurement

OOH

WOO launches Global Guidelines for OOH Audience Measurement

13 Jun 2022

Supplied. World Out of Home Organization (WOO) president Tom Goddard addresses delegates at the WOO's Global Congress in Toronto

OOH

Classic Out of Home: key to OOH Golden Age

31 May 2022

OOH

Lamar CEO Sean Reilly joins WOO board

29 Mar 2022

OOH

WOO to reveal new audience measurement guidelines

23 Mar 2022

Image supplied: Peter Dinklage and Haley Bennett in Cyrano

Film

#OnTheBigScreen: Cyrano, Turning Red and Jackass Forever

Daniel Dercksen 11 Mar 2022

OOH

Lamar Advertising joins World Out of Home Organisation

21 Feb 2022

OOH

The WOO opens registration for the Global Congress in Toronto

18 Feb 2022