Thando Mxosa | Bizcommunity

Thando Mxosa | Bizcommunity

News

Penquin’s Strategy Director Thando Mxosa says in 2026 marketing success lies in the ‘why,’ not the ‘what’ (Image supplied)

Advertising

#BizTrends2026 | Penquin’s Thando Mxosa: The ‘why,’ not the ‘what’ counts

Thando Mxosa 5 hours

Black Friday has become one of the loudest and most predictable days in the marketing calendar. Penquin’s strategy director, Thando Mxosa, says the noise has disguised how disconnected brands have become from the people they’re meant to serve (Image source: © 123rf )

Marketing

Has Black Friday become a reflex for brands?

Thando Mxosa 19 Nov 2025

Penquin appoints Thando Mxosa as strategy director to drive bold strategic growth

PR & Communications

Penquin appoints Thando Mxosa as strategy director to drive bold strategic growth

Issued by Penquin 16 Oct 2025