News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Ads & Rates

Submit content

My Account

Zimbabwe

Results for SCOPEN+Africa

News

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world
Marketing & Media
Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time
Marketing & Media
It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry
Marketing & Media
#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator
Marketing & Media
Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Agency Scope launches data platform to enable effective business success
Marketing & Media
Agency Scope launches data platform to enable effective business success

4 Apr 2022

Marketing & Media
McDowell takes on triple non-exec board opportunities

28 Mar 2022

Most admired marketing professionals revealed
Marketing & Media
Most admired marketing professionals revealed

29 Nov 2021

Source:
Marketing & Media
PR Scope predicts a digital PR future

29 Oct 2021

Pitch remains the most favoured way of selecting an agency
Marketing & Media
Pitch remains the most favoured way of selecting an agency

26 Jul 2021

Agency Scope Insights: Deep, decisive and digital
Marketing & Media
Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards
Marketing & Media
Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time
Marketing & Media
Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

Image source: .
Marketing & Media
Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

Marketing & Media
IAS to attend the AdForum Summit 2020

19 Jun 2020

Agency Scope Insights: Tough times call for agile measures
Marketing & Media
Agency Scope Insights: Tough times call for agile measures

Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers
Marketing & Media
Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Marketing & Media
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Marketing & Media
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view
Marketing & Media
Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch
Marketing & Media
Agency Scope Insights: Media agencies to watch

Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch
Marketing & Media
Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Image source: .
Marketing & Media
Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Agency Scope Insights: Independent creative agencies to watch
Marketing & Media
Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image source: .
Marketing & Media
Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Nando's tops the ranks in Scopen's Agency Scope report
Marketing & Media
Nando's tops the ranks in Scopen's Agency Scope report

21 Jan 2020

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Marketing & Media
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image credit: Joshua Coleman on Unsplash.
Marketing & Media
"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)

13 Aug 2019

Johanna McDowell, CEO of IAS and partner for Scopen Africa.
Marketing & Media
What to expect from Agency Scope UK 2018/19

Leigh Andrews 3 Sep 2018

What marketers think of integration vs specialisation
Marketing & Media
What marketers think of integration vs specialisation

3 Sep 2018

Challenges facing marketers and creative, media agencies
Marketing & Media
Challenges facing marketers and creative, media agencies

31 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).
Marketing & Media
Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

South Africa on par when optimising the client-agency relationship
Marketing & Media
South Africa on par when optimising the client-agency relationship

5 Jun 2018

Johanna McDowell. Image provided.
Marketing & Media
Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Scopen global EO César Vacchiano with South African partner Johanna McDowell.
Marketing & Media
Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

Leigh Andrews 7 Feb 2018

(c) ammentorp -
Marketing & Media
Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

New BBDO CEO finds Scopen research valuable
Marketing & Media
New BBDO CEO finds Scopen research valuable

23 Feb 2017

Release of Agency Scope, study of agencies in South Africa
Marketing & Media
Release of Agency Scope, study of agencies in South Africa

11 Nov 2016

IAS presents feedback on AdForum World Summit
Marketing & Media
IAS presents feedback on AdForum World Summit

21 Oct 2016

A lesson from China: More integration and enhanced digital presence
Marketing & Media
A lesson from China: More integration and enhanced digital presence

César Vacchiano 3 Jun 2016

Local research into marketing communications industry gathers momentum
Marketing & Media
Local research into marketing communications industry gathers momentum

25 May 2016

Understanding local marketing, advertising industry through new research
Marketing & Media
Understanding local marketing, advertising industry through new research

15 Mar 2016

César Vacchiano, CEO of SCOPEN Africa
Marketing & Media
IAS partners with Scopen to produce local agency report

20 Jan 2016

Next

Let's do Biz