Retroviral | Bizcommunity

Retroviral | Bizcommunity

News

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Advertising

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

6 hours

Retroviral’s Find Your Fire, a trilogy of films for the Eastern European market, is an example of local talent and creativity overcoming geography (Image supplied)

Advertising

#BehindtheCampaign | Bic’s Find Your Fire: A South African-born idea for the global market

6 May 2026

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

PR & Communications

SA PR agencies bring home 17 EMEA 2026 IN2 Sabre Awards

22 Apr 2026

Pula Simango landed in advertsing when she was 38.She believe creative fitness isn’t a personality trait; it’s conditioning (Image supplied)

Advertising

Creative fitness isn’t a personality trait; it’s conditioning

Pula Simango 21 Apr 2026

The Sabre Awards EMEA shortlist includes top SA and African PR agencies (Image source: © Provoke Media

PR & Communications

SA and African agencies feature on Sabre Awards EMEA shortlist

20 Apr 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

PR & Communications

All the 2026 Africa Sabre Awards winners

18 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#OrchidsandOnions

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

PR & Communications

Volvo SA appoints Retroviral as its media agency

17 Mar 2026

Dustin Chick will be awarded two Outstanding Individual Achievement awards while Provoke Media’s top African PR agencies for 2025 are Retroviral and the South African operation of global public relations agency We. Communications (Image @ Provoke Media

PR & Communications

SA PR specialist awarded Sabre; 2 African agencies receive top award

9 Mar 2026

Castle Lite cracks cold case

Advertising

Castle Lite cracks cold case

5 Mar 2026

#BizTrends2026 | Retroviral’s Giulia Benincá Hanger-Hill: Don’t believe in trends, believe in brands

Advertising

#BizTrends2026 | Retroviral’s Giulia Benincá Hanger-Hill: Don’t believe in trends, believe in brands

Giulia Benincá Hanger-Hill 16 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

Loeries Creative Week

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

Dustin Chick has been appointed communications director of Ford Motor Company in South Africa, effective 1 March (Image supplied)

PR & Communications

EXCLUSIVE: Dustin Chick to lead Ford South Africa communications

2 Feb 2026

Image credit: on Pexels

Oncology

Why SA needs an HIV-responsive, equity-centred cervical cancer elimination strategy

Zwelethu Bashman and Dr Ntombi Sigwebela 26 Jan 2026

Joe Public was the standout winner.

Pendoring

All the 2025 iPendoring Awards winners

8 Dec 2025

All the FM AdFocus Awards winners (Image Danette Breitenbach © Bizcommunity)

Advertising

All the FM AdFocus Awards 2025 winners: Ogilvy leads the pack

26 Nov 2025

Source: Pexels.

Finance

Liberty reunites 7,000 beneficiaries with R130m using innovative tracing methods

19 Nov 2025

The Financial Mail AdFocus Awards shortlist is out (Image supplied)

Marketing & Media

The Financial Mail AdFocus Awards 2025 shortlist is out!

4 Nov 2025

#BehindtheCampaign | Retroviral and Liberty: The bait is set...

Advertising

#BehindtheCampaign | Retroviral and Liberty: The bait is set...

24 Oct 2025

All the 2025 Prism Award winners

PR & Communications

All the 2025 Prism Award winners

20 Oct 2025

Pharmacists can initiate people with HIV on antiretroviral treatment, the Supreme Court of Appeal has ruled. Photo: GroundUp Staff

Medical Law

Pharmacists can treat people with HIV, appeal court rules

10 Oct 2025

Loeries Agency of the Year Joe Public (Image: Loeries, ER Lombard, Gallo Images)

Loeries Creative Week

#Loeries2025 Night 2 | All the winners

11 Oct 2025

The finalists for the iPendoring Awards 2025 have officially been announced (Image supplied)

Pendoring

iPendoring Awards 2025 finalists announced

10 Oct 2025

Saatchi & Saatchi Middle East - © Ashley Vlotman - Gallo Images

Loeries Creative Week

#Loeries2025 Night 1 | All the winners

10 Oct 2025

#Orchids&Onions: Heritage wins with Castle and Eskort, but Spar sparks backlash

#OrchidsandOnions

#Orchids&Onions: Heritage wins with Castle and Eskort, but Spar sparks backlash

Brendan Seery 25 Sep 2025

An 1895 camera was used to create the images. Source: Retroviral/Castle Lager

Advertising

#HeritageMonth: Castle Lager's 130 year journey captured on 1895 camera

25 Sep 2025

AutoTrader's latest campaign is based on insights on what South Africans do in their cars (Image supplied)

Advertising

#BehindtheCampaign AutoTrader’s snacks, chats and rock n' roll

1 Sep 2025

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

Digital

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

IAB Bookmarks Awards

Ogilvy and KFC take the double in the IAB Bookmark Awards

15 Aug 2025

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

OOH

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

6 Aug 2025

It's International Friendship Day and Castle Lager Shows us how the Springboks are truly made, with Springbok Rugby World Cup winners Damian Willemse, Cheslin Kolbe, Ox Nche and their real-life 'ride or dies' (Image supplied)

Marketing

Castle Lager's It's How We're Made shows Springbok friendships

30 Jul 2025

South African agency, Retroviral has won silver for small international Agency, from international publication AdAge (Image supplied)

PR & Communications

Retroviral wins silver in AdAge international awards

Danette Breitenbach 28 Jul 2025

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

World PR Day

#WPRD2025 | Retroviral's Mike Sharman: PR is the dark arts of integrated marketing communications

Issued by Retroviral 25 Jul 2025

Image credit: NIAID.

Food, Water & Energy Security

ARV residues in water pose no risk of HIV transmission

21 Jul 2025

Image credit: Anna Shvets on Pexels

Food, Water & Energy Security

NWU finds ARVs in SA water sources, sparking govt probe

17 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

On Heritage Day, 24 September, Castle Lager and Big Save will host the World’s Biggest Braai. The campaign for the event launched recently at a humble bus stop in Soweto with a billboard with a built-in braai, the “Grillboard” (Image supplied)

OOH

Castle Lager's Grillboard invitation to the World’s biggest braai

24 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Steers used facial recognition software and created a selfie booth with a difference: “The Cheesier the Smile, the Cheesier the Reward” (Image supplied)

Advertising

AI isn't the enemy, your lack of progress is, now say cheese

Mike Sharman 9 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: © Provoke Media Provoke Media has named the 10 Best Agencies in Africa, with Retroviral and the South African operation of global public relations agency We. Communications named PRovoke Media’s African Agencies of the Year for 2025

PR & Communications

Provoke Media names Africa's 10 best agencies and leading campaigns

20 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

#OrchidsandOnions

#Orchids&Onions: Carling Black Label's Mother's Day ad challenges traditional masculinity

Brendan Seery 12 May 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

Advertising

#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

7 Apr 2025

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Marketing

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Brendan Seery 7 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025