#BehindTheCampaign | Bizcommunity

#BehindTheCampaign | Bizcommunity

News

Customers buy the reflection of themselves, not just the car. Orange sells the dream. Silver sells the tech, writes Ford Motor Company of Southern Africa head of marketing Tarryn Knight (Image supplied)

Marketing

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight 15 Jul 2026

Pick n Pay is answering rugby's most enduring question with Eat Like a Champion – a new Springbok campaign, with dozens of Easter eggs celebrating rugby culture (Image supplied)

Advertising

#BehindtheCampaign | Pick n Pay’s Eat Like a Champion answers age old question

15 Jul 2026

Volunteers unpacking & sorting clothing at The Haven Night Shelter (Image supplied)

ESG

#BehindtheCampaign | The Street Store winter campaign that moved SA

1 Jul 2026

James Kumar who has polydactylism is the star of the campaign. Photographer: Paul Samuels.

Advertising

#BehindtheCampaign | Windhoek uses creator with unique hands to challenge AI “realness”

Karabo Ledwaba 30 Jun 2026

The latest TVC from Ford Everest:Lose Yourself, Find Yourself campaign will flight for the first time on 23 June across national TV and YouTube (Image supplied)

Advertising

#BehindtheCampaign | Preview of Ford Everest's TVC: Lose Yourself, Find Yourself

Danette Breitenbach 22 Jun 2026

Advertising

#BehindtheCampaign | Ford’s new TVC: A tribute to the South African character

Danette Breitenbach 3 Jun 2026

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

Advertising

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

20 May 2026

Retroviral’s Find Your Fire, a trilogy of films for the Eastern European market, is an example of local talent and creativity overcoming geography (Image supplied)

Advertising

#BehindtheCampaign | Bic’s Find Your Fire: A South African-born idea for the global market

6 May 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

Advertising

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

Pigs fly in inDrive's latest commercial. Source: YouTube.

Advertising

#BehindtheCampaign: When pigs fly, inDrive catches up on cashless payments

22 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

Advertising

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

Advertising

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

Advertising

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

Advertising

#BehindtheCampaign | Shop it like it’s hot: World’s first TV commercial filmed by pets, for pets

24 Feb 2026

The documentary can be watched on Prime Video.

Film & Cinematography

#BehindtheCampaign: Accenture Song takes wire cars to Sundance

4 Feb 2026

Ben Woolfe directed the film. Source: Supplied.

Advertising

#BehindtheCampaign: A cinematic Christmas with Samsung UK

15 Dec 2025

Branding

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign

Issued by The Up&Up Group 11 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

Advertising

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

1 Dec 2025

Source: Pexels.

Finance

Liberty reunites 7,000 beneficiaries with R130m using innovative tracing methods

19 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

Advertising

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

#BehindtheCampaign: Daily Sun style campaign busts cancer myths

Advertising

#BehindtheCampaign: Daily Sun style campaign busts cancer myths

7 Nov 2025

From highways to headlines, The OG Influencer made its presence felt everywhere (Image supplied)

OOH

#BehindtheCampaign: OG Influencer shows OOH is impossible to ignore

4 Nov 2025

#BehindtheCampaign | Retroviral and Liberty: The bait is set...

Advertising

#BehindtheCampaign | Retroviral and Liberty: The bait is set...

24 Oct 2025

The new Toyota Starlet campaign blends traditional craft with generative AI elements for an out-of-this-world adventure (Image supplied)

Advertising

#BehindtheCampaign: Toyota Starlet campaign blends tradition and tech

9 Sep 2025

Simba’s Together Tastes Better campaign inspires South Africans to find moments of togetherness that matter intentionally (Image supplied)

Advertising

#BehindtheCampaign: Simba’s Together Tastes Better

2 Sep 2025

AutoTrader's latest campaign is based on insights on what South Africans do in their cars (Image supplied)

Advertising

#BehindtheCampaign AutoTrader’s snacks, chats and rock n' roll

1 Sep 2025

#BehindtheCampaign: Capitec shares client stories in Bank on Better

Advertising

#BehindtheCampaign: Capitec shares client stories in Bank on Better

22 Aug 2025

Bathandwa Ngwendu.

Advertising

#BehindtheCampaign: Birkenstock invites you to Come Back To You in storytelling campaign

20 Aug 2025

#BehindtheCampaign: Toyota celebrates over 5 decades of Hilux

Advertising

#BehindtheCampaign: Toyota celebrates over 5 decades of Hilux

19 Aug 2025

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

OOH

#BehindtheCampaign: Wednesday: The perfect day to drive a Hyundai

6 Aug 2025

Ford’s latest TVC campaign celebrates the essence of what it means to Live the Ranger Life (Image supplied, Photo credit: Tim Gerges)

Advertising

#BehindtheCampaign | Ford’s Live the Ranger Life: Off-road and on message

31 Jul 2025

#BehindtheCampaign: Corona Studios releases Jeffreys Bay doccie

Film & Cinematography

#BehindtheCampaign: Corona Studios releases Jeffreys Bay doccie

15 Jul 2025

#BehindtheCampaign: The Street Store’s Sustainable Disclaimer to fast fashion

Advertising

#BehindtheCampaign: The Street Store’s Sustainable Disclaimer to fast fashion

9 Jul 2025

The star-studded Showmax ad also features Grammy winner Tyla (Image supplied)

Advertising

#BehindtheCampaign: Showmax says dare to believe

4 Jul 2025

Nedbank's latest campaign #GetMoneyFit draws inspiration from the parallels between physical fitness and financial wellness (Image supplied)

Advertising

#BehindtheCampaign: Nedbank's #GetMoneyFit

2 Jul 2025

#BehindtheCampaign: Zulu beats take center stage with Spotify

Marketing

#BehindtheCampaign: Zulu beats take center stage with Spotify

10 Jun 2025

Stars of the campaign include Oskido and LeemcKrazy. Source: Supplied.

Advertising

#BehindtheCampaign: Pepsi celebrates young kasi hustlers

3 Jun 2025

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

The showcase was at Castle of Good Hope. Source: Supplied.

Promotions & Activations

#BehindtheCampaign: Inside Puma Mostro's iconic return at Cape Town's Castle of Good Hope

9 May 2025

The MTN Today We Make Moves is a series called Cheeseboy,and brings back the creativity that once made telco ads so memorable

Advertising

#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising

24 Apr 2025

#BehindtheCampaign: Children of Capitec employees sing its song

Advertising

#BehindtheCampaign: Children of Capitec employees sing its song

17 Apr 2025

The newest instalment in Glenfiddich’s Challengers Club series, shot in Matatiele, Eastern Cape, celebrates the transformative power of water (Image supplied)

Advertising

#BehindtheCampaign: Glenfiddich’s Challengers Club film a tribute to the essential role of water

12 Mar 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

Advertising

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

Advertising

#BehindtheCampaign: LegalWise balances legacy with future promise

4 Dec 2024