“This campaign is not a global one that was localised, it was uniquely conceptualised and executed here in South Africa by Grey Africa,” says Grey Advertising’s Chief Creative Officer (COO) Fran Luckin.
There are various anxieties that come with being a car owner, from traffic to a lack of parking and wanting to responsibly enjoy a couple of drinks with your friends. For these moments, Uber offers you freedom at a tap. The adverts depict the moment where people break the news to their cars, that this time, they unfortunately cannot not come with them, followed by buckets of reassurance of a reunion.