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Invibes Advertising Press Office
Invibes is an international technology company that innovates digital advertising and transforms the way consumers interact with brands, through creative & engaging in-feed ad formats. We work with premium media groups to help advertisers stand out and increase their visibility by reaching audiences in high quality context.
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Invibes leads the way in cookieless targeting alternatives
Invibes embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution. 4 Jun 2024 Read more

Invibes partners with ONF to broaden its sustainable project investment across continents

Invibes partners with ONF (Office National des Forêts) to further its commitment to local sustainability projects as part of its responsible advertising initiative.

 16 May 2024 Read more

Brand building for the future with Invibes’ in-feed advertising
Invibes Advertising (Invibes), an international technology company specialising in digital advertising innovation, helps build brighter brands to create consumer relationships that last. 19 Feb 2024 Read more

Tech and AI with Invibes
When it comes to tech, there is no bigger industry topic right now than AI. 23 Nov 2023 Read more

Maximise campaign impact with Invibes' DCO
In today's highly competitive digital advertising landscape, capturing consumer attention and driving engagement is more challenging now than ever before, particularly with the on-going phase out of third-party cookies and the ad personalisation it supports. The pressure is on for brands to deliver captivating and relevant content that will stand out from the crowd and ultimately drive the best campaign results through positive attention. 18 Oct 2023 Read more

Malta Tourism Authority - a success story
In celebration of #WorldTourismDay, Invibes shares, the success story of the Malta Tourism Authority. The world has gotten on the go again with over 429 million international tourist arrivals worldwide in 2021, according to Statista, and we think some of them might have gone to Malta! 27 Sep 2023 Read more

SPO: The fast-track to optimised media buying with Invibes
Over the years, the process of programmatic media buying has become significantly more complex. As a countermeasure, supply path optimisation (SPO) has been slowly introduced into the marketplace. Invibes however, since its inception, has been ahead of the game with 100% direct integration with curated premium publishers through its proprietary technology platform; separate from the programmatic space entirely. This has meant that Invibes is able to offer all the benefits of SPO and more. But what actually is SPO and what are its benefits? Let's dive in. 18 Sep 2023 Read more

How to protect brand suitability and likeability in the age of AI-generated content
Artificial Intelligence (AI) is here to stay, and it's certainly been one of - if not the - hottest topics in the last year. There's been plenty of discussion and speculation on how AI might shape the future, but AI is already redefining the world across all industries in unprecedented ways, almost without us even realising it. But as with all fundamental industry shifts, the best course forward is to understand and embrace it, albeit in this case cautiously and using common sense liberally. 5 Sep 2023 Read more

Celebrating Invibes' Women in Stem
At Invibes we understand the importance of supporting women and girls in Stem (science, technology, engineering and maths). By ensuring all talent is given the opportunity to grow and thrive in an environment that celebrates diversity and diversity of thought, we're proud to have a workforce of just over 50% of extremely talented women helping shape Invibes' innovations in technology. 10 Aug 2023 Read more

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Developed with technological independence at its heart, Invibes unique proprietary in-feed advertising platform, is built for innovation. From its inception Invibes has been ahead of the curve in developing solutions and technologies with quality client partnerships in mind. In today's incredibly fast-paced world where technology trends impact every industry, Invibes has always sought technological independence to provide scalability, excellence and innovation for its clients. 7 Aug 2023 Read more

Invibes Advertising at the IAB South Africa Bookmarks Awards
We had the honour of being the proud sponsor of the Emerging Digital Technologies & Channels category at the Bookmarks Awards held last Thursday, 27 July 2023. 2 Aug 2023 Read more

More than a metric: How measuring attention drives sustainability
Sustainability; the topic that's got everyone's attention. So what's the industry doing about it? Aside from the well-trodden path of office sustainability, many are looking towards the efficiency of their advertising campaigns, specifically carbon emissions against attention, Invibes included. 12 Jul 2023 Read more

Beyond the 3rd-party cookie: The future of ad targeting
For over 20 years, the digital advertising industry has relied on the use of third-party cookies to target internet users, specifically for retargeting purposes. However, as the 'cookieless world' fast approaches, digital players will have little choice but to adapt their strategies to focus on combined contextual and user targeting. 29 Jun 2023 Read more

Quality is king: Why ad UX should be top priority for advertisers
We're in an age where user experience (UX) is paramount and low-quality ads that negatively impact UX are a big no-no. Bad ad experiences, like intrusive pop-up formats (for which even their own inventor has publicly apologised1) are often detrimental for brands as they drive frustration and consequently lead to negative brand safety and perception. Not only do these negative experiences drive consumers to take measures to avoid advertising, but when it comes to putting their hands in their pockets, they actually avoid brands associated with bad advertising. 13 Jun 2023 Read more

Advancing Africa acceleration
Digital has given Africa a voice 25 May 2023 Read more

Automation and its place in digital advertising
Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward? Our Sales Director for France, Stéphane Allard weighs in. 16 May 2023 Read more

Target smarter so your ads work harder
In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry, there's a rising expectation for more relevant ads. Research conducted by the European Interactive Digital Advertising Alliance (EIDAA), found that consumers expected ads to be better tailored considering the amount of data collected about them and would like to see better targeted ads.1 24 Apr 2023 Read more

Back to basics: Why in-feed?
With a wealth of advertising methods available to brands it's important to note that not all advertising experiences are created equal. When it comes to the digital world, in-feed ads provide a fantastic form of advertising that delivers strong levels of attention, engagement and offers a better, more natural experience for audiences. But, before delving into in-feed's multitude of benefits, let's go back to basics. 11 Apr 2023 Read more

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