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about us

Hook, Line & Sinker (HLS) is an award winning South African based communications agency. We love what we do, and we have fun while we do it. Young & full of energy - we're a bunch of forward-thinking millennials who love the world of digital and tech. We execute campaigns globally across Africa, Middle East and Europe.

The HLS team comes with years of experience under their belts, they are all senior and they know their stuff. We have fulltime gurus and freelance consultants that work harmoniously together to deliver the ultimate campaign.

Different in size, shape, industry and business maturity, all HLS clients are different. We support some of the world's largest computer software companies to local South African start-ups. However, our clients all have one common attribute: they seek a creative hook.

This hook is what drives them forward to achieve growth, change, excellence in their markets and meaningful connections with their staff, media, influencers and customers. The result, aka Sinker? Powerful brands that are respected and admired.

HLS provides communications services across paid, owned, earned and shared platforms through a simple 3 step process:

  1. Creative content is developed: Hook
  2. Selection of the best platforms for your campaign: Line
  3. Delivery of positive campaign outcomes: Sinker

Click here to download our agency credentials (4.3 MB)