Provantage is one of Africa’s largest and most innovative out-of-home media, marketing services and point of purchase solutions groups, with a network of specialist businesses seamlessly integrated under one umbrella.
We deliver a wide range of environment-specific, high-impact solutions that connect brands with audiences across key consumer touchpoints — from transit and retail to lifestyle, digital place-based networks.
Founded on the principle of entrepreneurship, we have rapidly grown into an integrated network of businesses, each a proven expert in their field. We leverage this combined expertise and entrepreneurial thinking to deliver real-world results that can be measured.
We believe in the power of data to drive more informed decisions. Protrack, our proprietary audience measurement tool launched in 2024, delivers real-time data, and quantifiable insights across our network. As a proudly Black-owned, Level 1 B-BBEE company, we are committed to meaningful transformation. Through the Provantage Training Academy, we invest in skills development to uplift the industry, while our sustainability initiative, LEAP (Leading Environmental Action Programme), drives responsible, future-focused media practices across our operations.
We are Black-owned, level 1 B-BBEE entity. Through our Provantage Training Academy we are commited to and actively contribute to the upliftment of the industry.
Divisions
Out-of-Home Media Specialists
Sports and Entertainment
Marketing Services
Point of Purchase
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