#BrandManagerMonth with... Nigel Pierce

Pierce says: ’It’s snow business!’

1. Where do you live, work and play?

Pierce: Cape Town. Good Hope FM. I like to play when I travel.

2. What’s your claim to fame?

Pierce: I got fired on 1 April 2002 for “assassinating” Robert Mugabe as part of an on air April Fool’s joke.

3. Describe your career so far.

Pierce: Littered with mistakes.

4. Tell us a few of your favourite things.

Pierce: I love luxury travel, I love food and wine.

5. What do you love about your industry?

Pierce: I love bringing in the unpredictability/spontaneity aspect. It scares management!

6. What are a few pain points your industry can improve on?

Pierce: Stop the cannibalisation of records. It’s bloody boring. More rock and indie on air.

7. Describe your average workday, if such a thing exists.

Pierce: Work, prepare for hours, meetings, phone calls, playing with my dolls, gym, knitting, making biscuits, joining any protest action, integrating racists back into society, listening to Steve Hofmeyr records, blow-drying my hair, watching Suzelle, watching reruns of Heidi and Emmanuelle, ironing, waxing my legs and watching Chester Missing’s lips.

8. What are the tools of your trade?

Pierce: Voice, hands, ears, genitals.

9. Who is getting it right in your industry?

Pierce: Gerard Muller, Good Hope FM’s programme manager and Brendan Ficks, Good Hope FM’s station manager.

10. What are you working on right now?

Pierce: An app.

11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.

Pierce: Dashboard, growth jacking (any form jacking should be banned), news jacking, synergy, clickability, have you got an app?

12. Where and when do you have your best ideas?

Pierce: The best place to steal ideas is at dinner parties. Friends talk about their lives and boom!

13. What’s your secret talent/party trick?

Pierce: I tend to show my underpants to the dog and cat after a few drinks.

14. What would we find if we scrolled through your phone?

Pierce: Selfies and a picture of Penny Sparrow on Durban’s beach during December.

15. What advice would you give to newbies hoping to crack into the industry?

Pierce: Don’t do crack.

You can read more about Good Hope FM by clicking here, more about Pierce by clicking here, and interact with Pierce through the following social media accounts:

Facebook
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*Interviewed by Leigh Andrews