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Source © Francesco Dibartolo Katherine Madley Vice President of Group Marketing at Massmart says creativity-led marketing can reduce media costs and increase sales
Marketing & Media
Reduce media costs and increase sales through creativity-led marketing

Katherine Madley 6 Jun 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Image by from ..
Marketing & Media
Mass personalisation - A targeting paradox

Isla Prentis 29 Oct 2020

Creativity. Maybe Kanye isn't crazy
Marketing & Media
Creativity. Maybe Kanye isn't crazy

Damon Stapleton 30 Sep 2020

Image credit: William Iven on Unsplash
Marketing & Media
An introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

My generation failed to create loyalty
Marketing & Media
My generation failed to create loyalty

Erik Du Plessis 22 Nov 2017

Stefan Abro.
Marketing & Media
#ShopperMarketing: A winning omni-channel approach

Stefan Abro 26 Oct 2017

#BizTrends2017: Radio still thriving in a digital world
Marketing & Media
#BizTrends2017: Radio still thriving in a digital world

Karl Gostner 1 Feb 2017

[BizTrends 2016] Back to the Future
Marketing & Media
[BizTrends 2016] Back to the Future

Dean Oelschig 20 Jan 2016

[Behind the Selfie] with... Gill Randall
Marketing & Media
[Behind the Selfie] with... Gill Randall

Leigh Andrews 17 Jun 2015

[NewsMaker] Gautham (Gau) Narayanan
Marketing & Media
[NewsMaker] Gautham (Gau) Narayanan

Louise Marsland 18 Mar 2015

Defensive strategy in a game challenger brands are doomed to lose
Marketing & Media
Defensive strategy in a game challenger brands are doomed to lose

Walter Pike 15 Dec 2014

Do loyalty programmes work?
Retail
Do loyalty programmes work?

Noëleen Bruton 2 Oct 2013

Medieval doctors and merry-go-rounds
Retail
Medieval doctors and merry-go-rounds

Dominic Rowbotham 17 Feb 2011

Retail
RAC Lite hits SA in August

7 Jul 2010

ActivRetail
Retail
Treinen to tell of Target's appeal

ActivRetail 6 Aug 2008

Retail
Sharp to demystify the six myths of retailing

23 Jul 2008

ActivRetail
Retail
RAC Lite confirms speakers

ActivRetail 24 Jun 2008

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