| "Ordinary people can spread good and bad information about brands faster than marketers." Ray Johnson |
| "A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." Stephen King, WPP Group, London |
| "It is only shallow people who do not judge by appearances." Oscar Wilde |
| "I have a BMW. But only because BMW stands for Bob Marley and The Wailers, and not because I need an expensive car." Bob Marley |
| "360 degree branding is about...emitting a constant stream of messages to create a lasting impression." Shelly Lazarus, Ogilvy & Mather |
| "How many cares one loses when one decides not to be something but to be someone." Gabrielle "Coco" Chanel |
| "If you can, be first. If you can't be first, create a new category in which you can be first." Al Ries & Jack Trout, The 22 Immutable Laws of Marketing, 1994 |
