I am a qualified Business Analyst and founder of Change in Action focusing on developing entrepreneurs, retailers and business owners in the SME sector with 28 years of experience and a solid network of professional consultants.
A suite of services available to positively develop your business, will include my experience gained in the retail and commercial disciplines at strategic and operational level:
Extensive experience at a major multinational retail chain as a marketing strategist and operational manager Consultations with 300 retail stores to improve trading results across food retail, home ware, clothing, accessories, footwear and financial service Coaching and training management and staff to achieve excellent customer care service and standards Product and range building reviews with comprehensive analysis and recommendations for optimal merchandising Location level analysis to improve competitor status by interpreting competitor positioning and market share Educating and training to improve understanding of customer profile at customer level and converting the knowledge to predictive purchasing behaviour Refreshing and enhancing existing catalogues and ranges Planning and implementing Customer event campaigns Launching new brands, ranges and in-store promotions Designing, conducting and interpreting customer surveys Business case analysis of the impact on new entrants and competitors into local markets