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Geoff is a proven business leader with experience in the top echelons of leading global organisations including Unilever, Pepsico, Cadbury Schweppes and SAB-Miller. He has an outstanding record of success in a wide variety of geographies including Europe, the UK, Africa, the Middle East and the United States. He is recognised as a leading thinker in South African business and has spoken at a number of high profile conferences on a variety of topics. He has also written articles for major publications including leading national newspapers. His many contributions to South African marketing were recognised in April 2009 when the Sunday Times made him their Marketing Person of the year. He has also been a judge of all South Africa's major marketing and media awards and gave the prestigious keynote address at the 2010 Apex event recognising marketing effectiveness where his company at the time (Cadbury) picked up a record 3 awards of the 22 presented on the night.