Bradley Maseko

Founder & Youth Marketing Strategist at BrandedYouth
Location:Johannesburg, South Africa


Bradley Maseko (@brandedyouthsa) is the Founder and Youth Marketing Strategist at BrandedYouth.
A Johannesburg based youth marketing agency which facilitates relationships between brands and the youth market.
office: +27 11 326 5108
mobile:+ 27 72 853 7011
twitter: @brandedyouthSA
Read more

Current employment

Founder & Youth Marketing Strategist
BrandedYouth -
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa...

By Bradley Maseko 19 Jan 2015

[2013 trends] Social media marketing and the youth

The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.

By Bradley Maseko 15 Jan 2013

SA banks join the "app" world... What's/who's next?

With the exception of FNB, the digital innovation leader in the financial services sector, which launched its application (app) in July 2011, it has taken almost a year for the rest of the big four to launch their very own apps to engage the ever-growing digital generation which has over 70% of South Africans primarily accessing the internet through mobile platforms using smartphones.

By Bradley Maseko 3 Aug 2012

[2012 trends] Social media marketing and the youth

The following is a breakdown of 12 social media marketing trends for 2012 with regards to how businesses will target the youth market. The emphasis for businesses/brands in 2012 will be to avoid becoming subject to the "Social Media Burnout Effect".

By Bradley Maseko 10 Jan 2012

Social media and youthsourcing

While addressing the Marketing Industry Network in the UK this year in early March, advertising guru Steve Henry, founder of HHCL and most recently creative director of TBWA in the UK, voiced his concern over advertising being based on what he called a disruptive model which he fears may not be sustainable in the new age of social media.

By Bradley Maseko 20 Apr 2011

How to use QR codes for marketing

Most South Africans have probably seen them in magazines, newspapers or even websites and still have no clue as to what they are and the purpose they serve; however, for those that have been introduced to the world of QR codes, they are experiencing the endless possibilities of using these codes to connect the physical world to the interactive world through mobile web access.

By Bradley Maseko 8 Mar 2011

[2011 trends] Social media's impact on youth marketing, media

Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011, as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond.

By Bradley Maseko 17 Jan 2011

Next >