Frances Gordon

Director at Simplified
Location:Johannesburg, South Africa


Frances Gordon is a content strategist and plain language expert who consults to leading international and South African brands on print, web and mobile content. In 2005, she co-founded training and consultancy firm Simplified ( in Johannesburg. In 2010, Frances sat on the Plain Language Association InterNational board and she's currently part of the International Plain Language Working Group. Tel +27 (0)11 483 3418, email and follow @Simplified_SA
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[2012 trends] Trends in business communication

In the past two years, many large companies have reshaped, restructured and rewritten their content - from print to web to mobile and SMS - thanks to new laws. This new regime of laws directly impacting on business communication is the backdrop of my approach to predicting six content trends.

By Frances Gordon 10 Jan 2012

How to get your docs ignored, misunderstood or misinterpreted

We all know how to write effectively, or do we? How often have you sent out an email, letter or report, only to find that it is misunderstood, misinterpreted, or perhaps worst of all, ignored? Just in case this has never happened to you, here we present (tongues firmly in cheeks) some writing principles for how to go about it.

By Frances Gordon 29 Aug 2011

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