It was announced on Friday that CopperCoast has won the award for "Best of Continent/Africa", for the iLove logo design entered into Wolda '09 (Worlwide Logo Design Annual). The identity was designed by Pierre Joubert, Creative Director at Coppercoast.
Brief / Commissioned by a designer with a passion for product design, the brief was to design an identity for an ensemble of products aimed at the everyday, with an authentic visual interpretation.
Creative solution / Founded by a graphic designer passionate to produce and sell the products of her creative expression, the iLove identity reveals a heart captured in the letter 'i'. The outcome is a strong iconic personification of typography that in isolation, is all about the individual. iLove products range from stationery and cutlery through to linens and earthenware.
