OFM rolled out its new look, sound and identity over three phases. After the successful internal launch to staff, the OFM design team then bled the new look into the national market using stadium signage and outdoor branding. The third and final phase of the launch included an all-new on-air sound, with new jingles, presenter and music line-ups, supported by advertising and editorials in various trade journals and other printed media. According to OFM, the new branding "will definitely make our listeners want more - more music, more artists, more news, more traffic reports, more weather updates, more entertaining events and more competitions".
