Following its Grand Prix win at the 2008 Loeries, Trigger's Nike ‘Be true pop-up store' was recently named the winner in the Innovation & Improvement category at the Aegis Media Awards 2008 - Central Europe and South Africa. Judges were impressed with the “future-oriented and visionary concept about how to communicate brand messages. This is an extraordinary example of how to exceed our core competences by generating new business opportunities and additional sources of income.” The campaign used different media channels and incorporated events, interactive advertising, online elements and architectural ideas to extend its footprint, creating real relationships between the brand and the target audience.
