On Monday, 26 April 2010, TM Supermarkets, in which South Africa's Pick n Pay has a 25% stake, countered OK's campaign with its own nationwide promotion that has rather created suspense on the market.
“Hold on to your money,” said TM in a campaign poster featuring a customer flashing US dollars, with South African rand coins with a note saying “no matter how little”.
It went on: “Something crazy is about to happen at a TM near you...Six hours of sheer shopping madness coming soon...on 30th April from 2pm to 8pm.”
It was not immediately clear what TM held in store for its customers, but one analyst said there was likely to be “a bruising encounter” between the two retail groups as they fought for the attention of customers.
