The tool tracks the cloud-related activities of 90 CSP groups worldwide, including their interactions with more than 240 cloud-related equipment, software and services vendors.
Informa estimates that the typical CSP generates less than 5% of its enterprise revenues from annuity cloud services. Despite growing customer wins, some CSPs need to muster 10-fold growth to hit publicised cloud revenue targets. Of the 10 acquisitions and 21 investments announced in the first half of 2011, 80% involved data centres, highlighting CSPs' desire to bulk up on physical assets to sell virtual goods.
"Recent multiples paid for so-called cloud assets aren't at Enron Era levels, but they are generous," said Camille Mendler, principal analyst at Informa Telecoms & Media. "More worryingly, the companies acquired - although growing - generate a sixth or less of their revenues from pure cloud services."
On current performance, Informa concludes that many CSPs are swapping their dumb-pipe problem for a dumb cloud: 70% of the 88 cloud services launched in the first half of 2011 were generic productivity and storage applications, often involving partners claiming a major share of the takings.
"Software as a service is a loss leader for most CSPs: Partners like Google, Microsoft and Salesforce offer great tools, but they want their pound of flesh," said Mendler. "Profitable differentiation lies in securing seamless access to enterprises' digital assets, not just SaaS resale."
Informa warns CSPs not to squander their powerful differentiators in the cloud marketplace. They must:
About the Telecom Cloud Monitor
The Telecom Cloud Monitor is an analytical tool from Informa Telecoms & Media's Enterprise Verticals practice. The tool tracks and evaluates the global cloud-related activities of 90 communication service provider groups worldwide, including investments, customer wins, service launches and partnerships with more than 240 cloud-related equipment, software and services vendors since 2005.
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