Basic principle of this advertising competition is that shortlisted entries from participating regional festivals (Golden Drum, ADFEST, FIAP and ADC*E) gain exclusive right to enter into the Intercontinental advertising selection judged by the highest level international jurors.
All The CUP finalists are pre-selected by regional juries. The CUP jury members come from regional festivals and are some of the world's most awarded creative directors. They are able to recognize the local spirit of the best entries, too, and they have the authority to relate it to the others. The judging process is therefore fairer and guarantees equal opportunity to every entry regardless of its origin.
The judging process structure was developed by Michael Conrad. All entries are grouped in 19 Best of product and service categories and at first judged regardless of their initial media appearance. In the second group Best of Media the jury selects the best work regardless of its product or service category. In the third group Best of Admaking the craft skills are awarded.
In every category 5 nominees are selected in each of the 38 categories. At the end the jury decides on 38 winners of The Cups and on The Grand Cup winner.
CUP 2010 jury members:
The Intercontinental Advertising CUP's Creative Summit where the best of the best, crème de la crème of four continent's cultures will meet starts on Friday, March 11.
The programme is available at www.thecupawards.com/program/ and tickets can be bought on-line at www.biletix.com/index.htm?locale=en.
