This detailed report delivers insight into media usage, media moments and personalities, as well as receptivity towards commercial messages across 50+ digital, experiential and media channels.
It is based on a sample of 100 000 respondents, including a sample of 2000 respondents from all regions of South Africa, that took part in a 60-minute questionnaire.
The full report is available free of charge to Posterscope South Africa clients and can be purchased directly through it by other interested parties.
