The southern African country's horticultural exports peaked at $140 million in 1999, before former President Robert Mugabe championed the seizure of white-owned farms to resettle landless blacks.
The land seizures disrupted Zimbabwe's agriculture-driven economy, triggering food shortages and a lengthy economic crisis marked by 500 billion percent hyperinflation in 2008.
Zimbabwe is now earning $120m annually from exports of horticultural products including citrus, flowers, tea, avocados, blueberries and macadamia nuts, according to the Horticultural Development Council (HDC).
"We have to grow 10 times to reach this goal and obviously it calls for rapid expansion in the sector," HDC vice president Linda Nielsen told a horticultural conference in Harare.
The targeted growth would require $1.2bn of investment, according to the HDC, an uphill task for a sector struggling with an inconsistent policy and regulatory environment, high borrowing costs, logistics challenges and persistent concerns over land tenure.
Increasing investment in products such as blueberries and macadamia nuts, whose global demand has surged in recent years, is helping traditional products such as citrus, tea and flowers to drive the rebound.
"We see a revival of up to 10,000 hectares (of citrus plantations) by 2030. Most of it was lost to land reform," Citrus Growers Association President Pete Breinstein said at the conference.
Zimbabwe's government, under Mugabe's successor President Emmerson Mnangagwa, has sought to improve relations with white farmers and is supporting the revival of agriculture, including providing funding.
The European Union, a major market for Zimbabwe's horticultural exports, is also providing technical support and funding through the European Investment Bank.
"We believe we can get there, provided there is an enabling environment and user-friendly financing," HDC president Stanley Heri said.
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