Produced to promote the three new flavours, Turbulence, Cobalt and Electro, the launch will follow successful launches in the UK and Europe, featuring club style action, mingled with sensory and taste experiences.
Entrants create their own personalised 3D building projections using animations, 3D visual effects and music supplied by one of the key figures of the international electronic scene, Etienne de Crécy, who Rolling Stone calls 'the next Daft Punk.' Examples can be found on YouTube 5 Gum Electro (A Tingling Spearmint) ; 5 Gum Cobalt (A Cooling Peppermint) and Turbulence (A Mouthwatering Watermelon).
The selected creations will be as user-created 3D building projections on the Melrose Arch Piazza, Johannesburg (17-18 May) and then on the Ports Building, opposite The Clocktower in the V&A Waterfront, Cape Town (20-21 May). The huge format of the projections will be adapted to the architecture of the buildings and the 3D visual effects.
An exclusive, sensory experience will take place on Friday 27 May in Johannesburg and Saturday 28 May in Cape Town, featuring Etienne de Crécy's 'Beats 'N' Cubes' live solo concept as the headline. South Africa' Krushed & Sorted have developed an entirely new custom 5 set for the occasion. de Crécy's music takes form visually on stage in a giant cubic structure 6 metres wide and high, a canvas for the visual projections, tapping into the live energy to compose an original show.
For more information, go to www.5gum.co.za, follow on Facebook at 5 Gum SA or Twitter at #5GumLaunch.
