But Pick n Pay is emphasising that the new brand strategy is about more than just a new font and new colours. It includes a total brand essence and media revamp, including the brand line: ‘Inspired by you'.
Yossi Schwartz, CEO Young & Rubicam SA, Pick n Pay's advertising agency, is up next to discuss the new advertising campaign that breaks on Sunday 18 November.
• Bizcommunity.com editor Louise Marsland is blogging live from the press conference – see our breaking news blog.