Tourism in South Africa is a perishable commodity and has been reeling from the decline in tourist volumes over the last few years. These lost volumes don’t only mean a decrease in revenues for tourism businesses but result in fewer new jobs being created for ordinary citizens across our amazing country.
When every 12 tourists translate into one new job, we should be fighting to retain every single visitor. All tourists expect us to keep our brand promise to keep them safe and make sure they have a memorable and enjoyable experience. Not being able to meet these expectations will result in fewer visitors, a drop in spending, fewer jobs, and more unemployment.
In this situation, tourism operators are not sure what they can offer visitors and visitors are not sure what to expect. That this is happening during the time of the year when we should be putting our best foot forward as a city and a country is only more troubling.
As Cape Town Tourism we urge all parties involved to resolve this situation with the urgency called for and in the meantime, we will be keeping our members and visitors updated on all developments as and when we receive information from the relevant authorities.
