The retailer issues around four billion Smart Shopper points every month for each shop, boosted through its Clubs and partners.
It says that many members have points worth over R100 in cash back waiting to be spent and may be missing out on this budget-welcoming reward by not registering their Smart Shopper card.
Customers earn Smart Shopper points every single time they swipe their card at the checkout, but they must register their card to spend their points.
“We want to provide relief to families, and this is one of the ways we are committed to feeding the nation along with our affordable everyday prices,” says Andrew Mills, chief marketing officer at Pick n Pay.
“The Smart Shopper points that customers get from every visit to our shops accumulate and can add up to substantial amounts for customers to spend,” he explains further.
Customers have the freedom to choose how they want to use their points.
“Some opt to spend them on essential items like bread or milk during these financially challenging times, while others indulge in treats like chocolates, chips, or snacks.
“Customers have also used their rewards to purchase cleaning and energy-saving products, which shows that the cash-back options cater to various budgets.”
Mills adds, “We understand that customers are under pressure, so we are urging Smart Shoppers to register their cards and use their points on their next shop. We are also even doubling points on selected products to boost the cash back customers can currently earn.”
Smart Shoppers points represent part of the retailer’s contribution towards customers' grocery savings.
On average, an active Smart Shopper customer accumulates total savings to the value of a month’s shopping every year.
This saving is achieved by a customer who regularly participates in the programme using Smart Shopper discounts and deals, earning bonus points through Smart Shopper Clubs (Pet, Coffee and Wine) or partners, such as BP and TymeBank, and spending their cash back.
Last year, the Smart Shopper programme provided over R6bn rand in savings (through discounts & deals) and points.
