While images are the most clicked type of result after a vertical-specificsearch, news items are the most clicked type of result within blended search results:
Thirty six percent click news and 31% click images. It pays to optimise every piece of news content you put out.
Load the content to your site first, then get it into the news engines and into the blended search results.
And yes, it does have to be optimised for search. The study also shows that two-thirds of all searchers never get past page one of the search results. Your news and images need to show up on page one, so make sure it is optimised.
SEO PR is fast becoming a vital PR skill.
