Following a competitive pitch between four firms, Publicis Machine was awarded the contract to manage the Mercedes-Benz Cars digital/CRM account. Publicis Machine's tasks will include the development of new campaigns in addition to maintaining the brand's existing digital platforms across its web, social media and CRM platforms.
Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA.
