Jobs offered Zimbabwe

Direct Sales Account Executive

Location:Cape Town
Own transport required:Yes
Travel requirement:Occasional
Job policy:Employment Equity position
Reference:#DSAE CPT
Company:Primedia Recruiter

Key purpose of the role

Acts as a liaison between the sales team and our clients, ensuring customer satisfaction. Proactively addresses clients’ needs and facilitates the sale process from beginning to end. Ultimately contributes to an increase in sales and maintains our company-client relationships at a high standard.

Key outputs/accountability

Knowledge of own and client’s brands and products, as well as the broader media industry
  • To enhance and maintain an in-depth knowledge of the four radio stations’ brands and products represented, as well as how brands measure up against competitors
  • Have a full understanding of the Primedia+ and EWN platforms; and the respective competitor set.
  • To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
  • To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
  • To embrace social media and digital innovations and understand how they integrate with media and marketing
  • Understanding of the “audio ecosystem’, digital will be advantageous.
Active Selling and Prospecting for new business
  • To proactively, and consistently source new clients for our radio stations
  • To evaluate sales prospects and qualify them for their suitability for radio
  • To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
  • To uphold the premium brand status of the PMB brands and negotiate to upsell when an opportunity is identified.
  • Strong ability to unpack and see the clients needs in order to be an efficient dealmaker.
  • To achieve sales targets set by the Team Leader of Direct Sales Manager and GM of Coastal Sales
Service delivery and professionalism
  • To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands                          
  • To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict
  • To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders
  • To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
  • To build rapport and show case the stations’ brands by entertaining clients as and when required.
  • To perform admin in the AE back office in order to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution
  • Meet minimum Monthly, quarterly and Annual set targets
Educational qualifications
  • Matric
  • Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint
  • Sales Skills, Negotiation, and Presentation Skills courses.
  • Driver’s Licence
  • Minimum of 3-5 years Media Sales Experience
Required skills
  • CRM, Computer Literacy e.g. Windows, Microsoft Word, Microsoft Excel, Microsoft PowerPoint etc
  • Ability to think strategically and solve problems
  • Excellent selling skills
  • Excellent business written and communication skills.
  • Ability to conceptualise, prepare and present radio concepts in writing
  • Creativity
  • Good organizational skills
  • Ability to work both independently as well as within a team
  • Ability to sell business solutions
  • Initiative & follow Through
  • Punctuality
  • Accuracy
  • Ability to build trust and customer loyalty
  • Attention to detail
  • Ability to liaise with senior decision-makers
  • Knowledge and understanding of the Total Audio ecosystem – Traditional Radio, Audio Streaming, Podcasts, etc., as well as the media industry would be an advantage
  • Appropriate social media Knowledge: Facebook, X, Instagram, Tik Tok, etc.                                                                        
  • Self-motivated
  • Ability to cope under pressure
  • Excellent attitude to colleagues-clients-team
  • Tenacity/adaptability
  • High level of energy
  • Dedication/driven
  • Innovative/proactive
  • Assertive
  • Resilience
  • Goal getter/driven
  • Innovative and proactive
  • Attention to detail
  • Resilient
  • Accountable
  • Pro-active
Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb with the Subject Line “Direct Sales Account Executive. The closing date for applications is 20 February 2024

Posted on 15 Feb 16:55, Closing date 15 Apr

Apply by email

Nicola Scott

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Primedia Recruiter
Primedia Broadcasting is the home to premium radio stations in Gauteng and the Western Cape and specialises in omnichannel converged solutions that deliver results.
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