Spotlight on the youth market

In this month's edition of Street Grass, IG turns its attention towards three new developments "hot off the street" in the youth market.

To start off with, we shine a spotlight on the youth market's unquenchable thirst for affordable indulgence (despite the economic climate). Secondly, IG takes a look at the re-emergence of SAfrikanism in a piece entitled "Afrocentric", and thirdly, we deliver some surprises in the form of the townships' latest up-and-coming music genre. If you would like to learn more on these micro trends and how they are affecting young South Africans, please give us a shout at .


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