CRM & Marketing Automation Specialist

Job description

A growing international business is looking for a CRM & Marketing Automation Specialist to lead the rollout and optimisation of a new global HubSpot environment, while helping bridge integration and continuity with Microsoft Dynamics 365.

This is a hands-on role suited to someone who combines strong technical CRM capability with strategic lifecycle marketing experience and a passion for building scalable customer journeys.

You will play a key role in configuring and scaling the platform across multiple markets, while designing automated, personalised campaigns that improve engagement, retention and commercial performance. The environment is fast-paced and entrepreneurial, ideal for someone proactive, detail-oriented and motivated by measurable impact.

What You’ll Be Doing:

• Support the induction and global rollout of our new HubSpot instance, including configuration, data migration, integrations, user onboarding and governance across markets


• Act as a bridge between HubSpot and Microsoft Dynamics, ensuring data flows, reporting and customer records remain aligned throughout the transition and beyond


• Lead the design and delivery of end-to-end customer journeys - from acquisition through onboarding, engagement, retention and reactivation across email, automation and other CRM channels


• Build, test and optimise automated workflows, lifecycle programmes and triggered campaigns that deliver high impact and measurable growth


• Develop a segmentation and personalisation strategy that makes best use of our data and the capabilities of the new platform


• Define and own the KPIs for CRM and marketing automation, reporting regularly on performance and using insights to refine future activity


• Partner with marketing, sales, product and data teams to ensure customer journeys are joined up, aligned to business goals and technically well-supported


• Establish best practice for CRM operations globally: naming conventions, governance, GDPR and data compliance, deliverability and quality assurance


• Train and support colleagues across markets on using HubSpot effectively, acting as the go-to expert for the platform


• Stay close to developments in marketing automation, AI-driven personalisation and CRM tooling, bringing new ideas and approaches into the business

What We’re Looking For:

• Significant experience in a CRM, lifecycle, or marketing automation role, with a track record of designing and delivering customer journeys that drive measurable growth


• Hands-on experience with HubSpot, ideally including involvement in an implementation, migration, or global rollout


• Working knowledge of Microsoft Dynamics, with the ability to navigate both platforms and understand how they interact


• Strong grasp of customer journey design, segmentation, lifecycle marketing and automation best practice


• Experience building and optimising automated workflows, triggered campaigns and multi-step nurture programmes


• Comfortable with data, able to define segments, interpret performance and use insights to shape strategy


• A solid understanding of data governance, GDPR and email deliverability


• Strong project management skills, with experience delivering platform rollouts or cross-market initiatives


• A proactive, self-directed approach, comfortable leading initiatives, influencing stakeholders and operating in an environment where you shape the roadmap


• Excellent communication skills, able to translate technical detail for non-technical audiences and collaborate across global teams

Requirements

• Automation Design


• Hubspot


• Microsoft Dynamics

Posted on 19 May 12:19, Closing date 18 Jun