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Frances Gordon has worked in the fields of simplification and plain language since 1995.

Her career includes tenures at Datatec as communications strategist, and at London-based Siegel & Gale as a senior content strategist and head of content, Europe and Middle East. She has worked on documents and websites for blue-chip international companies such as Capital International, Barclays Life, NatWest and Royal Mail. South African clients include Discovery, Liberty Group, Allan Gray and Alexander Forbes.

In 2010, Frances sat on the board of international plain language organisation, PLAIN (Plain Language Association InterNational). She is part of the International Plain Language Working Group (IPLWG), which comprises international experts working to professionalise the field of plain language.

Frances speaks at local and international conferences on plain language, and how it relates to other disciplines, such as information design, branding and technology. She works on all types of content, including print, laser-print, SMS, mobi and website.

In 2005, Frances Gordon and Candice Burt founded Simplified (www.simplified.co.za; press office; Facebook), a training and consultancy firm based in Johannesburg that specialises in plain language. Simplified helps companies write documents that comply with recent laws and regulations, such as the Consumer Protection Act and Treating Customers Fairly Roadmap.

Contact her on tel +27 (0)11 483 3418, email az.oc.deifilpmis@secnarF and follow @Simplified_SA on Twitter.