MMA publishes brand marketer's guide to mobile web; mobile appsNEW YORK, US / LONDON, UK / SINGAPORE / SÃO PAULO, BRAZIL: The MMA (Mobile Marketing Association) (www.mmaglobal.com) has published Getting Started - A Brand Marketer's Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition. Available as a free download, this white paper is designed to provide brands, agencies and other marketing professionals with a concise, hands-on guide for creating, measuring and monetising campaigns that feature mobile apps and mobile websites. Getting Started - A Brand Marketer's Guide... shows marketers how they can combine mobile apps and the mobile Web to create campaigns that are more effective and have greater reach than if they used only one of the channels. Today, more than 34 percent of US mobile phone owners use mobile apps, and more than 36 percent use mobile browsers. The 14-page white paper covers topics such as:
"As the rise of the mobile Web grows and the development and usage of mobile apps continues unabated, we want to give the brand marketer a framework for debate and discussions," said Michael Becker, MMA managing director, North America. "As the title indicates, savvy marketers understand that the mobile Web and mobile apps aren't an either-or choice." |