Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 3 days ago

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.

By Nicholas Bednall 16 Apr 2018